Customer Experience
Let CIS Valued Partners, LLC help you target niche profit opportunities by Marketing to Diversity Customers
Demographic trends and population shifts in the United States have led to many areas having a “minority majority” population. Many of today’s multicultural consumers have increased purchasing power or represent a growth potential for your business.
Companies are now recognizing this shift and are marketing directly to these culturally diverse target markets. As a result there is an increased competition for their share of wallet in many business sectors from financial services to phone plans and retail goods and services. Companies need to know how to identify opportunities within these diverse markets and develop a strategy that will differentiate them from what is now becoming a competitive market.
The CIS Valued Partners, LLC Multicultural Marketing Program pulls together Demographic Analysis, Marketing & Sponsorship, New Product Development, Revenue and Profit Creation Training, and Employee Resource Groups (ERGs), in order to create a comprehensive profit generating initiative by marketing to diverse customers.
CIS Valued Partners, LLC integrates effective Customer Retention and Acquisition Strategies for long term profitability.
CUSTOMER PROFITABILITY ANALYSIS: At CIS Valued Partners, LLC we believe that every customer relationship has the potential to build the success of the company. Using various modeling techniques, we work with our clients to collect and examine information about the cost of doing business with their existing customers. This information informs acquisition strategies, marketing campaigns, and new product development.
CUSTOMER RETENTION & ACQUISITION: Long term profitability depends upon effective acquisition and retention strategies. We review the existing strategies and help our client’s fine tune them to produce outstanding results.
SALES AND MARKETING: We believe that Marketing and Sales are interdependent functions selecting the right customers for the long term profitability of the enterprise.
CUSTOMER SATISFACTION: Research suggests that satisfied customers help to position a company for success. At CIS Valued Partners, LLC we examine existing strategies for measuring and evaluating satisfaction and help your company use that information to drive innovation, product development, acquisition, retention and profitability.
REVENUE AND PROFIT CREATION TRAINING: Revenue and Profit Creation Training makes the business case for focusing on diversity as the “differentiator”. This cutting-edge training educates leadership, as well as, support and sales staff on why focusing on diversity is a way to not only better serve your clients, but also a way for your business to increase revenue and profit potential.
SALES AND MARKETING RESEARCH: Working with cutting edge technology partner, Focus KPI we determine which multicultural markets represent niche business opportunities to grow your business and at the same time better serve the markets within which you do business.
EMPLOYEE RESOURCE GROUP BRANDING: Using the trusted CIS Valued Partners, LLC methodology for implementing effective Employee, Network or Affinity Groups within our Workforce Engagement Strategies Division, we will assess and develop branding and marketing strategies to create the added value and visibility internally and externally.
NEW PRODUCT DEVELOPMENT: Assessment and planning process will identify if there are new product development opportunities that can help your business meet its strategic goals within the identified diverse target markets.
MARKETING AND SPONSORSHIP: A media, sponsorship and sales collateral action plan developed in order to target your key demographic.
CIS VALUED PARTNERS, LLC © 2011. ALL RIGHTS RESERVED. ISAIAH E. CRAIG DESIGN